Business to business buyers want personalized recommendations, reminders, and a seamless checkout process—all of which enhance their buying experience and keep them coming back. For many companies, however, these capabilities aren’t built into their initial storefront, leading to missed opportunities and customer frustration.

To create a storefront that goes beyond basic functionality and builds lasting relationships, it’s crucial to address these key pain points.

The Challenges of Creating a Customer-Centric B2B Storefront

Without the right tools, companies often struggle with these common engagement challenges:

• How Do You Recover Lost Sales from Abandoned Carts?
  Abandoned carts aren’t just a B2C problem—they’re a reality in B2B commerce as well. Without automated reminders, businesses miss the chance to recover potential sales from customers who abandon their carts before checkout.
• How Do You Deliver a Personalized Experience?
  Personalization isn’t just a nice-to-have anymore. B2B buyers expect tailored recommendations and wishlists, features that make the shopping experience feel relevant and convenient. For many B2B companies, building these capabilities from scratch is a costly and complex task.
• Can Your Checkout Process Keep Up with Buyer Expectations?
  B2B buyers often have different needs in the checkout process, from handling bulk orders to accessing quick reordering options. A streamlined, customizable checkout process that reduces friction is critical, yet often overlooked in standard storefront setups.
• How Do You Encourage Repeat Purchases?
  Converting a buyer into a repeat customer requires more than just a functional storefront. Features like reorder prompts, follow-up reminders, and order histories can significantly enhance customer loyalty.

The Importance of Building Customer-Centric Features

Building a storefront that meets these expectations isn’t just about “nice-to-have” features; it’s about meeting the demands of modern B2B buyers. Successful storefronts incorporate these elements from the start, ensuring that they not only attract new customers but also retain them.

For B2B companies that want to stand out, it’s essential to ask these questions early on and build a roadmap to enhance the customer experience continually. Every successful B2B storefront prioritizes these elements because they drive engagement, satisfaction, and repeat business.

Big Updates to Throttle: Taking B2B Storefronts Even Further

Saltbox’s Throttle package has always been designed to help businesses go beyond basic functionality, and now it’s better than ever. With a major refresh, Throttle is fully compatible with the latest versions of Salesforce’s LWR framework and includes powerful new components to take your storefront to the next level:

• Quick Add to Cart: Speed up purchasing with seamless one-click cart additions.
• Expressions: Customize storefront features with advanced expression logic.
• Product Add to Cart: Enhance the product detail page for an optimized buying experience.
• Cart Summary: Give buyers an at-a-glance view of their order details.
• Product Image Component: Showcase your products with high-quality, flexible image displays.
• Updated Slim & Mega Menus: Improve navigation and usability to guide customers to what they need quickly.
• Enhanced Product Recommendations: Deliver smarter, data-driven product suggestions to encourage cross-sells and upsells.

These updates ensure that Throttle remains at the forefront of enabling a customer-centric storefront, giving businesses the tools to build a polished, intuitive, and engaging experience.

How Throttle Can Help You Build a Customer-Centric Storefront

Saltbox’s Throttle package is designed to add advanced features to your storefront, creating a personalized, engaging experience for B2B buyers. With Throttle, you can enhance your storefront’s capabilities without starting from scratch, giving customers the streamlined, personalized experience they expect.

• Abandoned Cart and Order Reminders: Automatically send reminders to recover potentially lost sales and encourage reordering, helping you capture more revenue.
• Personalized Recommendations and Wishlists: Tailor the shopping experience with suggested products and saved wishlists, making it easier for customers to find what they need and feel valued.
• Streamlined Cart and Checkout: Simplify the checkout process with features that cater to B2B needs, from mini-carts to efficient reordering tools, all designed to reduce friction and increase conversions.

With Throttle, your storefront can go beyond basic functionality, delivering the engagement and personalization that today’s B2B buyers expect. It’s the final step in building a storefront that not only meets customer needs but creates an experience they want to return to.

Interested in how we developed these packages? Check out our WTF is an Accelerator? blog for insights into the thinking behind Throttle and our other solutions.