From making abandoned cart recovery easier to introducing predictive search capabilities and improving the buyer experience, these updates align perfectly with the needs of B2B and D2C commerce. Here's a quick recap of the highlights from the Saltbox team’s favorite new features, with insights into how they’ll benefit businesses and customers alike.

Commerce Cloud Highlights

1. Abandoned Cart Recovery

• Why It Matters: This long-awaited out-of-the-box feature simplifies what used to require extensive automation. You can now trigger abandoned cart emails seamlessly, improving re-engagement and conversion rates.
• What We Love: Shane Smyth, CTO, highlights this as a must-have for both B2B and D2C businesses looking to drive revenue with less effort.

2. Predictive Search with Einstein

• Why It Matters: Enhanced search functionality that leverages predictive AI makes it easier for customers to find what they need—an essential feature in demos and real-world usage alike.
• What We Love: Rob Snyder, Functional Lead, calls this a game-changer for customer experience, delivering faster and smarter search results.

3. Product Variations and Visual Swatches

• Why It Matters: Businesses can now seamlessly add variations (like color or size) to existing products without reloading data. Plus, visual color swatches on product pages enhance the shopping experience.
• What We Love: Both Rob and Shane agree this upgrade significantly improves the buying experience for D2C and B2B customers.

4. D2C Mega Menus

• Why It Matters: This new feature makes it easier for brands to design user-friendly navigation experiences, helping customers explore product offerings more intuitively.
• What We Love: Sal Sorice, Technical Architect, notes this as a great addition for enhancing D2C usability.

5. Faster Page Load Times

• Why It Matters: Improved store performance means a better customer experience, higher engagement, and increased conversions.
• What We Love: Shane emphasized the importance of these behind-the-scenes enhancements, which directly impact cart and checkout flows.

Order Management Highlights

6. Order Details on Confirmation Pages

• Why It Matters: A simple yet powerful quality-of-life (QOL) improvement, giving customers more visibility post-purchase.
• What We Love: Sal appreciated the clarity and convenience this brings to the post-checkout experience.

7. Multi-Address Shipping

• Why It Matters: This UI update makes multi-address shipping even more intuitive and user-friendly.
• What We Love: Shane sees this as a valuable feature for both enterprise and consumer buyers.

8. Omni-channel Inventory Bulk Import

• Why It Matters: Previously, importing inventory data required API usage. Now, with a simple bulk import feature, businesses can streamline inventory management.
• What We Love: Ashley Wright, Technology Team Lead, calls this a game-changer for operational efficiency.

Other Notable Enhancements

Flow Builder Updates

From sending emails with attachments to better debugging tools and customizable error handling, Flow Builder is more powerful than ever. Ashley is excited about the ability to control the number of records retrieved as a particularly useful feature for advanced automation workflows.

Local Development for LWCs

For developers, the local dev tools for Lightning Web Components promise to improve productivity and streamline the testing process.

Want to see these features in action?
Check out Shane Smyth’s Salesforce Mojo video for an in-depth look at how these updates can modernize your commerce strategy.